Al Fakher

Al Fakher Story

Al Fakher was founded in 1999 in Ajman, United Arab Emirates, and its Arabic name translates roughly to "The Proud" or "The Luxurious," a reference to the brand's original ambition to elevate the hookah experience with a level of quality that hadn't yet been standardized in the shisha category. The company was acquired in 2006 by Al Eqbal Investments PLC, a Jordan-based holding company listed on the Amman Stock Exchange. In 2020, British private equity firm Kingsway Capital purchased Al Eqbal for over $1.4 billion, and the parent company was later rebranded as Advanced Inhalation Rituals (AIR).

Today, Al Fakher is widely regarded as the world's number-one shisha brand, distributing to more than 100 countries from production facilities in Dubai, Ajman, Poland, and Egypt. The brand uses premium Virginia tobacco leaf, chosen specifically for its flavor-absorption properties, combined with European flavor infusions and a honey-based molasses foundation. This combination is what gives Al Fakher its characteristically smooth draw, thick smoke, and consistent flavor across sessions.

Beyond traditional shisha molasses, Al Fakher has expanded into newer product categories including OOKA, a charcoal-free, pod-based hookah device, and a collaboration line with Snoop Dogg. The core shisha catalog, however, remains what defines the brand for most smokers: a wide range of individual and blended flavors, all delivering the honey-based blonde-leaf profile that shaped modern hookah taste.

Al Fakher Classic Flavors - The Signature Profiles

The classic Al Fakher range covers the flavors most closely associated with traditional Middle Eastern hookah culture, and the ones most smokers reach for first when trying the brand.

The flagship is Two Apples, a blend of sweet red apple, tart green apple, and a distinctive anise note that gives the flavor its warm, licorice-like finish. This is the reference profile most hookah smokers know when they hear "double apple," and it remains Al Fakher's single best-selling flavor globally. Smokenza carries Al Fakher Two Apples in 50g single packs and Two Apples with Mint 50g, alongside the Double Apple 250g tub, Double Apple 10 packs of 50g, and the Double Apple with Mint 250g.

The other essential in the classic range is Al Fakher Mint 250g, a clean, cooling mint that works equally well on its own or as a mixing base for fruit blends. Also available in Mint 10 packs of 50g and 50g single packs.

Traditional grape and gum profiles round out the classic collection: Grape 250g, Grape with Mint 250g, Gum Spearmint 250g, Gum with Mint 250g, and Gum with Cinnamon 250g.

Al Fakher Fruit Flavors - The Full Range

Al Fakher's fruit catalog is one of the widest in the shisha industry, covering everything from familiar staples to more specific single-fruit profiles.

Popular options include Watermelon 250g, Watermelon with Mint 250g, Mango 250g, Orange 250g, Orange with Mint 250g, Lemon 250g, Lemon with Mint 250g, and Blueberry 250g.

Beyond the staples, Al Fakher offers less common single-fruit profiles including Peach, Apricot, Kiwi, Guava, Grapefruit, Grenadine, Banana, Melon, White Grape, and Georgia Peach.

Al Fakher Modern & Premium Blends — Fantasy Flavors

Beyond the traditional and single-fruit lineup, Al Fakher has released a series of more complex, modern fantasy blends that have earned genuine followings of their own.

Al Fakher Magic Love 250g is the standout, a layered blend of passion fruit, melon, and light spice with a cool minty finish that has become one of the brand's fastest-growing modern releases. Other notable modern blends available at Smokenza include Cocktail 250g, Mojito 250g, Diamond Dust 250g, Dream Scape 250g, Harvest Moon 250g, Florida Orange Creamsicle 250g, Bubble Gum HUBBLY 250g, and Vanilla 250g.

Cream-based and dessert-forward blends include Mint with Cream 250g, Orange with Cream, Grape with Cream, and the Cappuccino 10 packs of 50g.

Which Al Fakher Flavor Should You Start With?

For smokers new to Al Fakher or new to shisha generally, the two most commonly recommended starting points are Two Apples 250g, which delivers the definitive traditional hookah profile the brand built its reputation on, and Al Fakher Mint 250g, the cleanest, most versatile mint in the entire catalog and the ideal base for building mixed-flavor bowls.

Fruit-forward smokers should try Al Fakher Watermelon 250g or Blueberry 250g for a straightforward, sweet, easy session. For anyone ready to move beyond single-flavor bowls, Magic Love 250g delivers a genuinely layered, complex profile that has become the brand's modern signature.

Browse the complete Al Fakher collection above, or explore the broader hookah tobacco range at Smokenza, along with the hookah pipes and full hookah collection.

Al Fakher 250g vs 10 Packs of 50g - Which Format Is Right?

Al Fakher shisha at Smokenza comes in three formats, and choosing between them comes down to how often you smoke and how many flavors you want to keep on hand.

250g tub is the most economical per-gram choice and the standard format for regular smokers who have already settled on a favorite flavor. One 250g tub typically delivers 12 to 15 average-sized bowls.

10 packs of 50g is the most practical option for smokers who want to keep multiple flavors on rotation or share different bowls across a session. The same total weight as a 250g tub, but split into ten individually sealed 50g portions that stay fresher for longer once opened.

Single 50g pack is the smallest available format, best suited to trying a new flavor before committing to a larger quantity or for occasional smokers who don't get through tobacco quickly.

Frequently Asked Questions About Al Fakher

Where Is Al Fakher Made?

Al Fakher is manufactured in the United Arab Emirates, with primary production facilities in Ajman and Dubai. The brand also operates production hubs in Poland and Egypt to serve regional markets. The parent company, Advanced Inhalation Rituals, is registered in Dubai and was previously listed under Al Eqbal Investments PLC on the Amman Stock Exchange in Jordan.

Is Al Fakher the Best Shisha Brand?

Al Fakher is widely recognized as the world's number-one shisha brand by volume and distribution, sold in more than 100 countries and used in the majority of hookah lounges globally. Whether it's the best for a specific smoker depends on personal preference, but it is the benchmark other shisha brands are typically compared against, and it defines the flavor profiles most modern hookah smokers know as standard.

How Long Does a 250g Tub of Al Fakher Last?

A 250g tub of Al Fakher shisha typically produces 12 to 15 average-sized bowls, though this depends on bowl size, packing method, and how frequently sessions occur. Properly stored in a cool, dry place with the lid sealed, an opened tub will retain its flavor for approximately three to six months.

What Is the Difference Between Al Fakher Two Apples and Double Apple?

Two Apples and Double Apple refer to essentially the same flavor profile: a blend of sweet red apple, tart green apple, and a signature anise (licorice-like) note. Al Fakher uses both names across different packaging depending on the region and format, but the flavor is the same iconic profile the brand is best known for.

Which Al Fakher Flavor Is Best for Mixing?

Al Fakher Mint is the most versatile mixing base in the entire catalog, pairing well with almost every fruit and traditional flavor to add coolness and freshness without overpowering the base flavor. Grape and Gum are also commonly used as mixing components in traditional Middle Eastern-style hookah preparations.

How Much Does Al Fakher Shisha Cost?

At Smokenza, Al Fakher shisha is available at approximately 50 percent off standard retail pricing. Single 50g packs are approximately $2.75, 250g tubs are approximately $14.25, and 10-packs of 50g are approximately $26.75, depending on the specific flavor.