Alec Bradley Project 40 Toro - Box of 24

Project 40 started with a simple, almost philosophical premise. Research suggests roughly 40 percent of a person's happiness comes down to the choices they make day to day. Alec Bradley founder Alan Rubin took that idea and asked why it shouldn't apply to something as small and deliberate as choosing a good cigar, one built specifically to deliver genuine, everyday satisfaction rather than being reserved for special occasions.

That philosophy shows up directly in how the blend and the price were designed together. The Toro, one of four Project 40 vitolas each named for their own dimensions, wraps a reddish Nicaraguan Colorado leaf around a Brazilian Habano binder and Nicaraguan long-fillers, rolled at J. Fuego Cigar Co. de Nicaragua in Estelí. The Brazilian binder is doing real work here, drawing out deep cocoa and molasses-like sweetness that layers underneath the wrapper's natural spice, while the all-Nicaraguan core contributes warm, roasted almond and hazelnut character that keeps the whole profile balanced rather than heavy. Cigar Aficionado has rated the blend anywhere from 87 to 93 points across different releases, and it's been specifically praised for delivering a level of construction and complexity usually found in cigars costing twice as much, all while staying priced under six dollars a stick.

The flavor experience tends to open strong. The first third routinely draws the most praise, an earthy sweetness with hints of raisin, almond, and nutmeg that reviewers describe as genuinely dynamic, joined midway by coffee and earth notes as the sweetness continues to build. The middle and final thirds settle into a steadier, still flavorful register, oak, baking spice, and a touch of tropical fruit or citrus depending on the specific stick, with the raisin and almond character often returning by the close. It's a cigar built around the idea of a relaxed, no-pressure smoking experience, medium-bodied throughout, easy to draw, and genuinely enjoyable without demanding a special occasion to justify lighting one up.

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Flavor progression:

1. Opening: earthy sweetness with raisin, almond, and nutmeg notes building quickly from the cold draw, coffee and earth joining midway through the first third
2. Mid-smoke: oak, baking spice, and chocolate settle in, with roasted nut character from the Brazilian binder rounding things out, touches of tropical fruit or citrus appearing on some sticks
3. Close: raisin and almond notes often return, with white pepper and spice lingering on the finish alongside the cigar's underlying molasses-like sweetness

Key Features:

1. Brand: Alec Bradley
2. Line: Project 40
3. Concept: Built on the idea that a majority of happiness stems from everyday choices, applied to cigar smoking
4. Blender: Alan Rubin, founder of Alec Bradley
5. Factory: J. Fuego Cigar Co. de Nicaragua S.A., Estelí, Nicaragua
6. Country of Origin: Nicaragua
7. Wrapper: Nicaraguan Colorado
8. Binder: Brazilian Habano
9. Filler: Nicaragua
10. Construction: Handmade
11. Vitola: Toro (06.52)
12. Size: 6 inches x 52 ring gauge
13. Strength: Medium
14. Flavor Profile: Oak, spice, raisin, almond, nutmeg, coffee, chocolate, walnut, tropical fruit, citrus
15. Rating: 87 to 93 points, Cigar Aficionado (varies by release)
16. Box Count: 24 cigars
17. Price per Cigar: approximately $5.50